Your customers need to be able to find you on the web through search engines like Google, Yahoo and MSN, if they can't you are missing the benefit of being on the internet. Your site needs search engine marketing, also known as search engine optimization. E-MOTION produce search engine friendly web sites that make sure you are easy to find on the web.
Our work normally includes most, if not all, of the following activities::
- Keyword phrase research and search description design
- Title, meta keyword, and meta description optimization tailored to site
- Content recommendations and optimisation to increase relevancy in search engines for target keyword phrases
- HTML code optimisation and consultation
- Manual site submission to search engines
- Directory submissions and positioning
- Paid search listings and set-up (and ongoing mnagement) of Google AdWords campaigns.
- Inbound link development from related sites and business directories to boost link popularity
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The technical description:
Search Engine Optimisation is the process of making sure that your web site is highly ranked and therefore "optimised" for all of the main search engines (which are primarily Google , Yahoo! and Microsoft Live - previously called MSNSearch). Search Engine Optimisation (SEO) ensures that when a user types a key phrase into a search engine, your site appears high in the listings. SEO aims to improve search engine listings for your web site, this generally increases the number of visitors to your web, while high rankings in the results of searches come from using the most appropriate keywords describing the content of your site.
Our Search Engine Optimisation services are focused on improving your search engine results and rankings through optimising your web site for search engines.
It is no longer enough to simply add META tags and do search engine submission of your site to a bunch of search engine indexes and directories. The first step in obtaining significant web visitor counts is to seek first-page search engine results. It is therefore important to build a content-rich site. One of the steps is the proper submission of your web site to the search engine or directory (although the importance of "submitting" your web site is becoming less important as each of the major search engines vie to be the best in their own field).
Unfortunately, Search Engine Optimisation is too often left aside (for a variety of reasons including resource and budgetary constraints) when a business goes through the process of designing, building and launching their web site.
It is vitally important to ensure that you develop a clear Search Engine Optimisation strategy from the start. This must include a focused keyword and keyphrase approach with Search Engine Optimisation and ranking in mind. E-MOTION can help you to develop your Search Engine Optimisation strategy.
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